Video advertising is becoming increasingly popular. In fact, Wyzowl says 85% of businesses use video as a marketing tool, whilst Animoto says that number is even higher, with 96% of marketers having placed ad spend on video. With so many marketers using videos for marketing, can you afford to be left out?
In addition to its soaring popularity, video advertising has a lot of benefits for both advertisers and businesses. Especially for smaller companies, video advertising can be an affordable way to advertise in a high-visibility, high-trafficking space. But, that doesn’t mean you should automatically go out and purchase a video ad for your business. With so many different video advertising options available, you need to know which ones are the best for your brand, objectives, and budget. Luckily, you’re in the right place.
Here’s a quick overview of five different video advertising formats you can use to reach your target audience and generate leads for your business.
What is video advertising?
This bit is pretty obvious, right? We are inundated with video ads whenever we access social media or try to watch video on demand, whether on YouTube, Vimeo or via subscription services. Video advertising is any type of digital marketing that uses video content. It’s a medium that combines a wide range of visual, auditory, and textual elements.
Long-form video advertising
Long-form video advertising is where you’ll likely find most businesses today. These are the types of videos you’ll see on popular networks like YouTube and Facebook.
These types of videos are extremely popular among viewers. This is due to the fact that they’re incredibly engaging and easy to consume. What makes long-form videos so popular, though, is that they have the potential to reach a vast audience. This is especially true on Facebook and Instagram, where over 2 billion people could potentially see your video.
Short-form video advertising
One of the biggest challenges that smaller businesses face is finding effective ways to get their message out there. With a limited budget, it’s hard to invest in digital advertising. One effective way is to invest in video advertising.
One of the most popular video ad types is short-form video. These are videos of under 10 seconds. Think of the pre-roll ads on YouTube. With so many options, though, it’s easy to get lost in the endless sea of content.
One of the best ways to stand out from the crowd is to use visual analytics tools. These tools help you find the best places to place your ad, so it’s in the most likely place to get clicks.
Animated video advertising
Nowadays, there’s something for everyone. That’s especially true when it comes to advertising your product. That’s why it’s essential to pick the correct type of video ad.
One option is to go long-form with a video ad that’s more than 10 seconds.
Another option, though, is to go short form with a video ad under 10 seconds. You can do this with an animated video.
Thanks to the popularity of gaming and technology, there’s a lot of demand for this type of video.
It’s also a great way to communicate with your target audience; just make sure that the animation fits your brand identity.
If one of your key selling points is the bespoke and personal service you offer to clients, then surely your clients would want to see a real person? You don’t get a ‘personal’ or ‘bespoke’ service from an animated character.
Live video advertising
There’s a reason why brands like GoPro have become so successful with live video: it’s a compelling ad type. With live video, you can share your story with your customers and inspire them.
In addition to inspiring your customers, live video can serve as a lead-generation tool. It’s one of the most popular types of video advertising. This is primarily because it’s a low-cost, high-impact way to get your message in front of your target audience.
Another reason why live video is so popular is that it’s interactive. This makes it easy for your customers to engage with your brand. It also helps you build a strong relationship with your followers.
Audio advertising
Audio is often overlooked when it comes to digital marketing, but it can be highly effective. This is especially true for mobile users.
According to research from Econsultancy, 8 out of 10 mobile users listen to ads. That’s why audio advertising has become a popular way to get your message in front of your target audience.
One of the best ways to make your audio ad stand out is to use a voice-based app like Acapella. This app helps you find the best places to place your audio ad so it gets the most attention.
Summary
When you’re looking to use video advertising, there are many different options to choose from; in this blog post, we have looked at just a few. Long-form video, short-form video, animated video, and live video are a few of the most popular.
While each option has its pros and cons, all of these video marketing types have the potential to reach a broad audience and generate leads for your business. That’s why video advertising is such a powerful option.
If you want to consider how you may strategise your video content to fit your broader marketing strategy, you may find our previous blogs helpful.
If, after reading through all the hints and tips we have shared, you feel it’s just a stretch too far for you, contact us.
As a professional video production company, this is something that we live and breathe, and we would be delighted to help you with your corporate video production projects or your product and service explainer films.
